The teaser trailer for Cloverfield really gives a big sense of bewilderment, excitement, suspense and a whole other range of emotions. The average teaser trailer dosn't provide a lot of information but this one literally shows you a few clips without even mentioning the title of the film. It starts off with quite a relaxed and fun atmosphere at a part in a New York apartment, which is suddenly thrown into mayhem as a firebomb hits the city. There is no explanation as to whats going on as it is all hand held footage, which again leaves the audience feeling indecisive about whats happening. The hand held camera makes it feel so real and authentic that it is hard to believe that it is a film and not real life, almost like a Blair Witch Project sort of feeling.
Shortly after this, a second trailer was released, which actually announced the films title, Cloverfield. Unlike the teaser trailer, this had quite a dissapointing effect on the viewers as it gave away a lot of the basic structure and plot of the film. However the constant rickety movements of the hand held camera, definitely still give a sense of suspense and anxiety, which is very effective. However this could also be seen as a negative point as this second trailer really shows us what the hand held camera can do and for many viewers they would find it quite nauseating, which makes it ineffective.
No comments:
Post a Comment