The colours are very over-powering and dominant on the front of the magazine cover and all the images and text seemed to be placed centrally to highlight that the film is the main focus in the magazine. The shot used is a basic front on shot with the main character looking directly at the camera, to show how the magazine is trying to draw in the readers as if the character is looking at them, which makes it more appealing. The lighting used in the background is quite dull and dim, however the main image itself, the title of the magazine and the title of the film are all made to like bright, bold and 'electrified' almost. This helps to see what the main focus of the cover is and what features the film company is trying to highlight the most. The colours used are predominantly red,blue and white, which shows that maybe the magazine is aimed at attracting young males who have a love for action films. There isn't any props used and the only image is of the iron man to suggest that the whole film is focused around him.
I think the main representation from this image is from the title 'Iron Man 2' suggesting that all men are 'indestructable', as well as with the image, which makes all males look dominating, masculine and almighty. The slightly closed, glowing eyes makes him seem fierce and powerful as if he is looking at his next victim i.e. the audience, which makes it more entrancing. The 'first look' section on the left of the image says' All hail the king of 2010', which adds to the effect of him being over-powering and ruling e.g. like a king. And as a king, many people will look up to him and it shows how he has very high status. Overall it represents a very dominating and powerful side to society, even though it doesn't directly relate to reality, it could be perceived in this way where men almost see him as a role model.
I think the target audience here would be for boys as the title very clearly hints that it is a male film and the colours used are seen as more male colours, whereas if it were targeted at women it would probably use brighter, softer colours. The image of the iron man himself is very masculine and gives a real sense of power, which may be something that males aspire to. I think the age range would be between young teenage boys of about 12 or 13 to young men in their mid 20's, because I think it would affect this stage of growing up, where all boys want to look their best and be the 'strongest' etc...Also it is predominantly young boys and men who love to watch action films and as we can see from the magazine cover that this is definitely an action film because of the lightning bolt effects used and the glowing images and therefore it is clear that a lot of activity is going to take place during the film. I think the way it aims to attract the audience is done very well with the different elements of misenscene used such as the lighting, colours, image and title.
The main device used for promoting the film here is the image, as the iron man himself is a well known character from the first installment and so the audience would be well aware of who his character is. If they have enjoyed the first one, then it will make it much more likely that they will want to carry on and see the next installment. The tag line underneath the title is 'New Suit. New Enemies. Same Attitude.', which is very simple but yet catchy and will stick with the audience if they come to think of the film again. And again, with the 'Same Attitude' part of it, this will suggest that the film will have the same overall take as the first film, just with new characters and a new plot, which will make it appealing if the audience have enjoyed the first one.
The promotion for this film takes up the majority of the magazine cover, which shows that they are very strongly trying to advertise the film and it will probably be a big success that many people will want to see. The other films promoted on the cover are very small in comparison to iron man, suggesting that they won't be as successful when released. Or maybe this is because they aren't well known films yet and it gives the readers a chance to get to know the basic plot of the films, so when they become close to their release date and are being promoted more, the audience will be drawn to buying that magazine because they already know a bit about it.
The image on the cover definitely fits with the genre of the film as it seems very fierce and powerful, representing the perfect image for an action film. The other films promoted on the cover, also seem to be action films suggesting that the content of the magazine is primarily focusing on action packed films, which will captivate audience members who are particularly interested in this genre.
Overall I think that all the devices and features used on this magazine cover are excellent in helping to promote this film and also targeting at people who are interested in the genre of action films.
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